The lovely people at Analog Folk hired Wayta to do remote Art Direction for the EMEA Footlocker Summer Anthem. Using 95% of Social Media, Zoom and Iphone footage.
'On the heels of Foot Locker pledge to donate $200m to the Black community through economic development and education, in Europe it has unveiled a brand platform called ‘Shoes Don’t Change the World. You Do.’
In a move to drive and inspire change for the future, the statement is born out of the insight that shoes don’t make the person, the person makes the shoes.
A celebration of today’s youth who are making the world a better place, the platform acknowledges a need for change, while demonstrating it's loyalty to its audience.
The new platform makes its debut within a ‘Shoes Don’t Change The World. You Do.’ campaign film, launching on Friday 17th July, across Foot Locker’s social and digital platforms, and in select stores.'