Digital fashion seems like something from the future to many of us, but in reality we have already been creating our digital persona since the birth of social media. Digital garments will help us express ourselves in ways we weren’t able to do before by creating a digital look for our digital self. Anyone can wear anything no matter what body type, gender or age, digital fashion is universal! On social media, your digital self could be expressive with hundreds of new clothing items while in real life, you could have a minimalist capsule wardrobe. And when you buy a piece of digital clothing, you aren’t just reducing the impact of that one t-shirt. You are also reducing waste generated during the design and sampling process.

Creative direction and photography by Team Wayta